Strategic Growth · Real Ownership · No Fluff
Maskell.Limited – Equity-first partnerships for high-growth businessesStraight-talking operational support. I back the right ventures, not just advise them.
How I Get Involved
Not looking for hourly gigs. If your business aligns, I’ll say so — and help fix the parts holding you back.
Troubleshooting Blockers
Operational Restructures
Strategic Roadmapping
Go-to-Market Fixes
Founder Accountability
Equity-Based Support
About Jason Maskell
Straight-talking operational support
I’m a fintech founder and straight-talking operator with two decades building businesses in sectors banks don’t want to touch. From taking a niche film brand past £1M in global sales, to crowdfunding taboo ventures, to launching a wallet built for high-growth “high-risk” markets — I’ve never waited for permission to build what matters.
Today, I lead Lifestyle.Money, a digital wallet for the so-called high-risk sectors, and develop aligned businesses through Maskell.Limited, my equity-first consultancy.
My book, Fuck Um, captures the mindset I live by: fix what’s broken, build what’s missing, and don’t play by rules that don’t serve you.
Fuck Um - Your guide to taking back control of your life.
Raw, unapologetic, and direct — Fuck Um is for those tired of asking permission.
If you’re ready to lead on your terms, grab your copy.
What they say about me
“Jason is a master of operational strategy and streamlining business processes for optimal results.“
Jason is a master of operational strategy and streamlining business processes for optimal results. He is also brilliant at spotting where unnecessary friction is clogging up your go to market strategy and what to do to get rid of it and maximise revenue and profitability. His expertise has proven invaluable to me and the operational effectiveness of my business.
Jason’s operational strategy consultancy has been a game-changer for our SME. His expertise in streamlining operations not only boosted efficiency but also our profitability. From troubleshooting existing issues to bringing fresh ideas to the table, Jason has been instrumental in driving our business forward. His keen insight into opening up new avenues for client acquisition has expanded our reach and market presence.
Moreover, his thorough assessment of our internal systems has led to tangible improvements in workflow. Thanks to Jason, we’re operating smoother than ever, poised for continued growth and success.